International Spa Association
LiveSpa to Debut in June 2008
Published in Healthcare Finance, Tax and Law Weekly, February 20th, 2008
"Images of beautiful ladies with cucumbers over their eyes are passe as savvy consumers are no longer fooled by this representation of the spa-goer," said International SPA Association President Lynne McNees while talking about the association's new magazine, LiveSpa. As the voice of the spa industry since 1991, ISPA is debuting LiveSpa in June to debunk myths, enrich lives and show that living a simple yet healthy lifestyle is not an oxymoron.
"LiveSpa is geared toward real people focusing on real issues and how spa can play an integral part in their quest for health," said ISPA Chairman Jim Root. "Everyone is going to spas - men account for 31 percent of spa-goers,...
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