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Procter & Gamble

Study Finds Women Pay More Attention to Their Hair Than Their Hearts

Published in Healthcare Finance, Tax and Law Weekly, February 20th, 2008

A new survey reveals that for American women, beauty isn't necessarily on the inside. According to the poll by Harris Interactive and Metamucil, 41 percent of women see their hair stylist three to four times per year, while one in four women has never had her cholesterol checked. To encourage women to beautify their hearts and start lowering cholesterol, Metamucil has teamed up with Brenda Strong, otherwise known as Mary-Alice Young from ABC's hit television show "Desperate Housewives," to create the Metamucil 30 Day Difference for heart health.

Strong's personal connection to heart health sparked her interest in the Metamucil 30 Day Difference. Strong's mother has...

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