AvizaGroup
Your Business Card is a Powerful Marketing Tool
Published in Healthcare Finance, Tax and Law Weekly, April 30th, 2008
A few years back, the standard business card had basic contact information printed in one color, usually black, on one side of plain vanilla paper stock, sometimes with two-color printing to kick it up a bit. Today you can easily print on both sides of a BC in four-color process with a laminated, glossy finish. In regard to cost, it's about fifty dollars for 500 cards. This is a fraction of what it cost a few years ago. Now that's a bargain.
"BCs are becoming mini-brochures that can make a colorful impression. The second side can be just the logo if you are after an "I am very cool" effect, or you could print a mission statement if you want people to know what you stand...
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