Drug Development

Pharma Industry Group Favors Obama as Next President

Published in Healthcare Finance, Tax and Law Weekly, May 7th, 2008

Showing solid, and surprising, support among pharmaceutical industry marketers, Democratic candidate for president Sen. Barack Obama emerged as the candidate-to-beat following a mock election held during last week's annual DTC National Conference in Washington, D.C. The annual gathering discusses issue of direct-to-consumer drug advertising, now one of the largest advertising categories.

Senator Obama "defeated" both his leading rivals in the mock elections held during the conference's opening session. The victory marked a surprising outcome for Obama, who came out on top in an industry known for backing Republican candidates in recent elections.

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Source: Healthcare Finance, Tax and Law Weekly (2008-05-07)

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