Mars Petcare U.S.

The Pedigree Brand Brings 'Crazy Pets' to This Year's Super Bowl Party

Published in Healthcare Finance, Tax and Law Weekly, February 11th, 2009

Super Bowl XLIII is going to the dogs. Well, sort of. While the top two NFL teams will battle it out on the gridiron, PEDIGREE(R) Food for Dogs will join the ranks of advertising elite with the airing of a new spot called "Crazy Pets." The ad will air during the broadcast of the game on February 1, 2009 and marks the brand's first foray into the Big Game.

Developed by ad agency TBWA\Chiat\Day Los Angeles and directed by Traktor, the 30-second spot can be seen during the first quarter of Super Bowl XLIII. The creative concept takes typical family scenarios that involve dogs and replaces them with other, unusual animals ranging from a water buffalo to a boar, to an...

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Source: Healthcare Finance, Tax and Law Weekly (2009-02-11)

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