Published in Healthcare Finance, Tax and Law Weekly, February 11th, 2009
"The 250 million customer comments and conversations we have captured and analyzed have provided actionable insights to help our customers keep their fingers on the pulse of their brands and consumers," said Craig Brennan, CEO of Overtone. "Our new corporate identity better reflects our mission to enable leading companies to continuously monitor their brand experience and better engage consumers."
Overtone's flagship product, Insight RT(TM) also gets a new name:...
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