comScore, Inc.

Live Coverage of Presidential Inauguration Drives Significant Incremental Viewership of Online Video at MSNBC, CNN and FoxNews Web Sites

Published in Healthcare Finance, Tax and Law Weekly, February 11th, 2009

comScore (NASDAQ:SCOR), a leader in measuring the digital world, released a study of U.S. video streaming activity on Inauguration Day (Tuesday January 20, 2009), based on the comScore Video Metrix video measurement service. The data for Inauguration Day were compared to the Tuesday from the week prior (January 13, 2009) to serve as a baseline comparison for a typical Tuesday.

The study showed that total online video viewing experienced a significant uptick between the hour of 12:00 - 1:00 PM EST, during which Barack Obama took the oath of office and delivered his inaugural address. Compared to the baseline period, the number of unique video viewers increased 45 percent...

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Source: Healthcare Finance, Tax and Law Weekly (2009-02-11)

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