Team Detroit, Inc.

Team Detroit Taps Its Inner Tribe, Gives Historic Brine Sports Brand a Facelift

Published in Healthcare Finance, Tax and Law Weekly, May 13th, 2009

Team Detroit announced that it is launching a new campaign for Brine in May 2009, and is doing so under the veil of tribal masks. The Agency will be kicking off its "Join the Tribe" campaign early next month with the support of TV, print, digital and online media.

The campaign, which features tribal warrior masks built from new 2009 Brine lacrosse products, is targeted towards eight-to-18-year-old male and female lacrosse players. Each execution was developed with a one simple objective - to build a community of lacrosse tribesman online.

"The Brine brand has a long-standing performance-based image," said Dale Kohler, Brine's general manager. "When...

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Source: Healthcare Finance, Tax and Law Weekly (2009-05-13)

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