Published in Healthcare Finance, Tax and Law Weekly, May 13th, 2009
The campaign, which features tribal warrior masks built from new 2009 Brine lacrosse products, is targeted towards eight-to-18-year-old male and female lacrosse players. Each execution was developed with a one simple objective - to build a community of lacrosse tribesman online.
"The Brine brand has a long-standing performance-based image," said Dale Kohler, Brine's general manager. "When...
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