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Cook Medical

Interactive Tour of Assisted Reproduction Technology Laboratory Anchors New Online Destination for Infertility and Reproductive Professionals Seeking to Improve Laboratory Practices

Published in Healthcare Finance, Tax and Law Weekly, May 20th, 2009

The industry’s first interactive, behind-the-scenes video takes viewers day-by-day through the techniques and procedures of in-vitro fertilization (IVF) through a new online destination from Cook Medical. CookARTLab.com is designed to improve laboratory and clinical performance in the field of assisted reproductive technology (A.R.T.).

The Cook A.R.T. Lab tour shows real-world demonstrations of ovum collection, sperm injection, embryo culture and embryo transfer, with guidance on how to optimize each step for improved pregnancy rates. The microsite also features a knowledge base with up-to-the minute links to the most current published research in A.R.T.; a discussion...

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