Published in Healthcare Finance, Tax and Law Weekly, June 10th, 2009
Thanks to numerous new product introductions, an increased interest in healthy snacking and exercise, diet fatigue and American's on-the-go lifestyle, nutrition and energy bars have experienced moderate growth since 2003. Nutrition and energy bars seem to have one up on competition such as yogurt, trail mix and smoothies thanks to convenient packaging, portability and no need for refrigeration.
Aggressive price promotions are also helping sell...
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