NexCen Brands, Inc.
Marble Slab Creamery Teams Up With Top Chefs for Celebrity Sundaes Program
Published in Healthcare Finance, Tax and Law Weekly, June 10th, 2009
Marble Slab Creamery is reconnecting with its chef-driven roots this summer with the help of Season Five's Top Chef contestants, Fabio Viviani, Carla Hall and Jeff McInnis. Each chef is creating a gourmet ice cream sundae to kick-off the summer. The Celebrity Sundaes program is a part of Marble Slab Creamery's rebranding initiative. The brand is repositioning its global brand image to better reflect its gourmet ice cream artistry experience and has enlisted Chefs Viviani, Hall and McInnis to lend their culinary expertise and signature styles to the program. Marble Slab Creamery is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
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