Ventiv Health, Inc.

CEO Terrell Herring speaks at brand marketing conference

Published in Healthcare Mergers, Acquisitions and Ventures Week, August 28th, 2004

Ventiv Health, Inc. (VTIV) reported that Terrell G. Herring, president and CEO of Ventiv Pharma Services, spoke at the Building Better Brands conference titled, "A Blueprint of Successful Marketing Strategies for Building a Megabrand Franchise."

Herring moderated the session, "Brand Building Alternatives in a Shrinking Megabrand Marketplace," which focused on the issues that markets today are challenged with impacting the bottom line without depending on the large revenue generated by mega-brands.

Mr. Herring was joined by executives from Noven Pharmaceuticals, Lupin Pharmaceuticals and Watson Pharmaceuticals for this case study review...

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Source: Healthcare Mergers, Acquisitions and Ventures Week (2004-08-28)

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