Best Practices, LLC

Vital Training Tools Elevate New Pharmaceutical Sales Reps into Top Performers During Critical First Year

Published in Healthcare Mergers, Acquisitions and Ventures Week, July 21st, 2007

As pharmaceutical companies continue to find it more difficult to access physicians, sales executives find themselves focusing even more on sales training tools and techniques in hopes of finding a better reach on the marketplace. Providing sales representatives with product and selling skills training is no longer enough to give reps the competitive edge needed to counteract a dwindling share of physician time.

To improve the quality of training for new sales reps during their critical first year, best-in-class U.S. pharmaceutical companies use tools such as distance learning and self-study work, according to a study by Best Practices, LLC, a pharmaceutical research...

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Source: Healthcare Mergers, Acquisitions and Ventures Week (2007-07-21)

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