Funky Monkey Snacks

Why Fruit Gets Short Shrift in U.S. Diet: Online Poll

Published in Healthcare Mergers, Acquisitions and Ventures Week, December 22nd, 2007

Vizu Corporation, a leader in providing do-it-yourself market research, and Funky Monkey Snacks, a provider of all-natural freeze-dried fruit snacks, released the results of a client sponsored online survey that provides insight into why consumers fail to eat their recommended daily dose of fruit.

According to the poll, the factors that discourage fruit consumption include spoilage (47%), need for preparation (28%), stickiness and messiness (14%), and lack of crunch (11%). Respondents said they would eat more fruit if those problems could be overcome.

Numerous studies have shown that Americans fall short of the four daily servings of fruit...

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Source: Healthcare Mergers, Acquisitions and Ventures Week (2007-12-22)

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