Published in Healthcare Mergers, Acquisitions and Ventures Week, December 22nd, 2007
According to the poll, the factors that discourage fruit consumption include spoilage (47%), need for preparation (28%), stickiness and messiness (14%), and lack of crunch (11%). Respondents said they would eat more fruit if those problems could be overcome.
Numerous studies have shown that Americans fall short of the four daily servings of fruit...
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