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50 Million Pound Challenge

50 Million Pound Challenge Teams Up With Churches to Spread the 'Gospel of Healthy Living'

Published in Healthcare Mergers, Acquisitions and Ventures Week, February 16th, 2008

In 2008, Dr. Ian Smith's 50 Million Pound Challenge will be working with local organizations, particularly churches, to help spread the word and organize at the grassroots level to motivate people take control of their health. Just as the national health initiative conducted a 14-city kick-off tour in 2007, this year's focus will be on visiting several of the largest and most influential churches and partnering with hundreds of other churches nationwide to provide resources and guidance for them to implement The Challenge on their own. Since its launch last April, more than 300,000 have joined The Challenge and are taking control of their health. Together, they have lost more than 1.3...

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