211me

A Green Thumb for Growing Green on Mobile

Published in Healthcare Mergers, Acquisitions and Ventures Week, May 24th, 2008

One company is leading the "Do as I say AND as I do" approach for green initiatives on mobile. 211(me), the personalized mobile mash-up company, is now donating the advertising inventory on their paperless business cards exclusively to green causes.

"Our mobile green business cards already offered users the chance to reduce printing costs and hassles while also helping the environment by saving paper. Now, we are giving them the chance to do something even more," said 211(me) CEO Robert DeFranco. "By promoting green causes on mobile through our product, we are giving our users an even greater sense of purpose, just by doing something they do every day -- sharing their...

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Source: Healthcare Mergers, Acquisitions and Ventures Week (2008-05-24)

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