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Choice Hotels International

Choice Privileges Rewards Program Expands Into Europe

Published in Healthcare Mergers, Acquisitions and Ventures Week, May 24th, 2008

Choice Hotels International (NYSE:CHH) announced that the company's award-winning rewards program Choice Privileges, will now expand to include over 270 Choice brand properties in Europe, effective May 5.

Choice Privileges members can now earn ten points per U.S. dollar spent on qualifying stays at hotels throughout ten European countries and their territories including Belgium; the Czech Republic; France; Germany; Ireland; Italy; Portugal; Spain; Switzerland; and the United Kingdom.

"It's great to be able to offer our members the opportunity to now earn points at European properties," said Greg Brown, vice president, Choice Privileges. "We're always...

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