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23andMe, Inc.

23andMe Launches Consumer-Enabled Research Program to Actively Engage Individuals in Genetics Research

Published in Healthcare Mergers, Acquisitions and Ventures Week, June 14th, 2008

23andMe, Inc., a privately-held personal genetics company, will announce at The Wall Street Journal's "D: All Things Digital" conference in Carlsbad, California, the official launch of "23andWe", an extension of its Personal Genome Service(TM) ("PGS").

The 23andMe PGS allows individuals to learn about their own genetic information through the latest advances in DNA analysis and web-based interactive tools. The service enables customers to gain deeper insights into the genetic basis of their ancestry and health-related characteristics by linking research findings to their genetic profiles.

23andWe marks a new approach to genetics research. By directly...

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