Published in Healthcare Mergers, Acquisitions and Ventures Week, June 14th, 2008
This "Crazy 8" promotion is part of 8coupons' viral marketing campaign in which customers can send the 8-cent text message based coupon from 8coupons.com to their cell phone and redeem it by showing their phone to the cashier. To help spread the word, 8coupons is also leveraging social networking site Facebook, through their "me coupons" Facebook application.
"Partnering with 8coupons has provided us with an innovative and...
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