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New Report Paints Detailed Picture of Health Blogosphere

Published in Healthcare Mergers, Acquisitions and Ventures Week, September 20th, 2008

According to a new national survey, nearly half of American adult bloggers have recently written about a health-related subject.(1) Of this group, 60% posted on blogs primarily dealing with health. This research indicates that the total U.S. adult health blogging population currently stands at 13.6 million.

In addition, the second installment of a global poll of health bloggers reveals that fewer respondents blogged anonymously. (The first edition of this poll was released in 2006.) Also, the percentage of health bloggers writing about their personal experiences sharply decreased. Seventy-seven percent of people who took this survey were from the United States.

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Source: Healthcare Mergers, Acquisitions and Ventures Week (2008-09-20)

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