In Tough Economic Times, New Breed of 'Recession Shopper' Flocks Online to Find Deals

While consumers are curbing their overall shopping habits as a result of the current economic climate, a new group being termed "recession shoppers" has said they will turn online to find the very best deals as their financial situation deteriorates. The new demographic segment was discovered in a study just completed by Penn, Schoen & Berland Associates, Inc. (PSB) and commissioned by LinkShare, a leading performance marketing network provider. The companies revealed the findings, which also showed the power of coupons and discounts in influencing buying behavior, at the LinkShare Symposium West event hosted in San Francisco last week, attended by several hundred online publishers,...

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