24/7 Real Media Inc.
24/7 Real Media Launches Social Media Targeting to Improve Ad Performance and Response
Published in Healthcare Mergers, Acquisitions and Ventures Week, May 16th, 2009
Working with companies such as NuConomy, an innovator in social media measurement, select 24/7 Real Media advertisers are now leveraging non-traditional metrics such as comments, ratings, video plays, and link sharing to customize advertising, increase responsiveness and drive purchases. NuConomy’s approach to analytics measures the social elements...
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