Crown Consumer Brands
Crown Consumer Brands Re-Launches DentaBurst(TM) Freshening Teeth Cleaners
Published in Healthcare Mergers, Acquisitions and Ventures Week, July 11th, 2009
Crown Consumer Brands purchased the brand and all relevant patents from Kimberly Clark in late 2008 and immediately began a comprehensive re-design of the packaging and continued efforts regarding the reformulation of the product's mint flavor. The result is an on-the-go oral care solution suitable for individuals actively seeking to improve health and hygiene amid hectic work and travel schedules.
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