Published in Healthcare Mergers, Acquisitions and Ventures Week, July 11th, 2009
Crown Consumer Brands purchased the brand and all relevant patents from Kimberly Clark in late 2008 and immediately began a comprehensive re-design of the packaging and continued efforts regarding the reformulation of the product's mint flavor. The result is an on-the-go oral care solution suitable for individuals actively seeking to improve health and hygiene amid hectic work and travel schedules.
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