comScore, Inc.

comScore Study Highlights Challenges and Opportunities for Microsoft-Yahoo! Search Partnership

Published in Healthcare Mergers, Acquisitions and Ventures Week, September 5th, 2009

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an analysis of the U.S. search market landscape, following the search partnership announced recently between Yahoo! and Microsoft. The analysis reveals that while the two companies' combined search share still lags Google by a wide margin, their combined search audience offers opportunity to become more competitive in the search marketplace.

In June 2009, Google Sites had a 65.0 percent share of searches in the U.S. core search market, compared to 28.0 percent for Yahoo Sites (19.6 percent) and Microsoft Sites (8.4 percent) combined. Despite lagging considerably in terms of overall search...

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Source: Healthcare Mergers, Acquisitions and Ventures Week (2009-09-05)

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