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Red Bull

Residents of Atlanta Braved the Heat and Took to the Streets of 'Hot'Lanta for Red Bull Soapbox Race

Published in Healthcare Mergers, Acquisitions and Ventures Week, September 19th, 2009

Red Bull Soapbox Race Atlanta featured some of the most outrageous racing around as 39 teams cruised and tumbled down 10th Street near Piedmont Park. An estimated crowd of 48,500 fans lined the streets and sidewalks, resembling a typical Atlanta rush hour traffic jam. The course presented obstacles with a few twists and turns and a daring jump that sent several crafts crumbling to their demise. This isn't your average derby. Red Bull Soapbox Race is judged on three criteria: creativity, showmanship and speed. After the final tally, it was "Beer Connoisseur" who claimed the top spot. "This was completely unexpected," said Christopher Miller. "I thought we had a chance, but had no idea that...

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