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7-Eleven, Inc.

'G.I. Joe: the Rise of Cobra' Advances on 7-Eleven(R) Stores

Published in Healthcare Mergers, Acquisitions and Ventures Week, September 19th, 2009

7-Eleven, Inc. reports for duty this July as it joins forces with Paramount Pictures to promote the Aug. 7 release of the new action movie, "G.I. Joe: The Rise of Cobra." At the center of the promotion, starting Wednesday, is a new G.I. JOE-themed true-blue Slurpee® flavor - Liquid Artillery, a summer fruit blend of strawberry, pineapple and lime flavors created by The Coca-Cola Company. Four 22-oz. collectible Slurpee cups with matching character straws feature G.I. JOE team members CONRAD DUKE HOWSER and SNAKE EYES, and COBRA members, BARONESS and STORM SHADOW. An online Slurpee Nation sweepstakes offers a grand-prize trip for two to attend the Los Angeles premiere of the...

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