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Increasing interest in cholesterol-lowering treatment drives phytosterol sales

Published in Heart Disease Weekly, July 2nd, 2006

With one of the major risk factors for heart disease being elevated cholesterol levels, particularly low-density lipoproteins (LDLs), there is an increasing demand for foods and beverages containing phytosterols or nutraceuticals that lower cholesterol levels.

Frost & Sullivan valued the total European phytosterols market to be worth US$184.6 million in 2005, and estimates this to reach US$395.2 million in 2012.

Today, consumers are actively seeking products containing health-promoting ingredients, such as nutraceuticals, to improve their health and well-being. In keeping with this trend, nutraceuticals such as phytosterols, that have a beneficial...

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