Ophthalmology
Reports outline ophthalmology research from University of Melbourne
Published in Hospital Business Week, August 26th, 2007
"The Vision Initiative is a public health campaign that promotes the early detection of the main causes of vision loss through regular eye examinations. Target groups are people over 50 years, with diabetes, a family history of glaucoma or age-related macular degeneration and those who have noted a change in vision," scientists writing in the journal Clinical and Experimental Ophthalmology report.
"In 2005, a range of initiatives promoted the main campaign messages using metropolitan and regional television, radio and newspapers. Campaign outcomes such as last visits to an eye specialist were evaluated comparing pre- and post-campaign data. Participation was...
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