Published in Hospital Business Week, November 4th, 2007
Brand Create has been signed up after KCI agreed their strategic approach and without need for a creative pitch. The campaign for KCI International and its UK division KCI Medical UK, will cover UK and all global territories outside the US. The campaign represents an estimated EUR2M account and is KCI's largest international campaign to date.
Brand Create is tasked with brand communications for KCI's next generation wound care therapy systems. Vacuum Assisted Closure(R), or V.A.C.(R)...
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