Published in Lab Business Week, October 3rd, 2004
The unique music video-style format could be the first of its kind in the nonprofit industry.
One of the key messages conveyed by the American Lung Association's One Breath PSA is that people with lung diseases such as asthma and COPD (chronic obstructive pulmonary disease) can live active, healthy lives. The theme song, a rendition of Michael Tolcher's "Mission Responsible," represents the determination and action that are vital to achieving the vision of the American Lung Association: A...
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