Published in Lab Business Week, January 23rd, 2005
Gersch is responsible for leading the company's nonprescription business, including brand development, marketing, and merchandising.
Prior to joining drugstore.com, inc., Gersch was the executive vice president of marketing and merchandising at GiftCertificates.com, where she oversaw the company's launch of a new brand identity and the re-design of its online store. She was also responsible for business development, including...
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