Y&M Partners LLC

Company launches consultancy to provide healthcare-related wireless service

Published in Lab Business Week, January 30th, 2005

Strategic advisory firm Y&M Partners LLC introduced CRM Anywhere for Healthcare, a new consulting service aimed at helping companies with existing customer relationship management (CRM) efforts using wireless technologies.

Healthcare organizations are beginning to make better use of existing CRM solutions by analyzing health plan member data to discover what users want and need, which is giving rise to personalized services that enable consumers to get involved in their own care.

Y&M will use its industry experience and knowledge in wireless technologies to develop and launch the new service. The CRM Anywhere service will help clients maximize CRM...

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Source: Lab Business Week (2005-01-30)

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