University of Alberta

Study agrees, just do it!

Published in Lab Business Week, May 29th, 2005

When sports ads tell you to "Just do it" they are absolutely right, according to a new study from the University of Alberta.

People who are successful at exercising regularly don't stop to think about it - they really do, 'Just do it', according to Dr. Sandra Cousins, professor of physical education and recreation at the University of Alberta.

In-depth interviews with 40 Alberta men and women aged 42-77 revealed that those who exercise regularly don't employ pep talks or think much about the pros or cons of participating.

"We used to think that positive self-talk was important to promote individual exercise participation, but when...

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Source: Lab Business Week (2005-05-29)

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