Cutting Edge Information
Overcoming Pharmaceutical CRM Challenges: Winning Internal Buy-In
Published in Lab Business Week, April 29th, 2007
One common characteristic that ties every pharmaceutical CRM program together is the fact that they all face challenges. Though these challenges will vary depending on the program's unique situation, there are many lessons to be learned from the experiences, pitfalls and successes of other industry CRM initiatives. Cutting Edge Information, a leading pharmaceutical business intelligence firm, recently conducted a study on pharmaceutical CRM and explored some of the top challenges facing programs today
Winning internal buy-in was a challenge that a few of the surveyed companies encountered. One company, for instance, acknowledged that...
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Source: Lab Business Week (2007-04-29)
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