Managed Care
Verticals onDemand Launches First SaaS CRM Application for Pharmaceutical Managed Care
Published in Lab Business Week, July 29th, 2007
For the first time, pharmaceutical managed care account managers can leverage the very latest in technology with a new managed care-specific CRM solution from Verticals onDemand. Built on the Salesforce Platform to deliver all the advantages of the Software as a Service (SaaS) model, VBioPharma is the industry's first SaaS CRM solution for the increasingly important managed care area of U.S. pharmaceutical companies. The product is also Verticals onDemand's inaugural product launch.
Verticals onDemand designed VBioPharma to support the habitually underserved managed care division. "Traditional CRM vendors have ignored this niche because it is viewed as too small and too...
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Source: Lab Business Week (2007-07-29)
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