Smoking

Blue Cross Blue Shield of Michigan Funds Campaign to Help Teens Live Tobacco- Free

Published in Lab Business Week, December 2nd, 2007

An anti-smoking campaign aimed at 16,000 Michigan high school students, enabling them to participate in awareness programs and engage in peer advocacy, has been funded by Blue Cross Blue Shield of Michigan through the 2007-08 school year. The start of the campaign is timely as the nation focuses on smoking cessation during the Great American Smokeout(R) on Nov. 15.

"Encouraging teens to live tobacco-free is part of our comprehensive program to improve the health of all Michigan residents," said Lynda Rossi, Blues vice president of public policy and social mission. "We want to do all we can to prevent youngsters from facing serious health conditions later on in life....

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Source: Lab Business Week (2007-12-02)

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