Published in Lab Business Week, February 10th, 2008
KISS IT BETTER is the brainchild of Carmel Allen whose daughter Josephine was treated at the hospital for Neuroblastoma - a type of cancer. After many months spent at the hospital, and struggling to reconcile life as a Beauty Editor, Carmel decided that she wanted to help and devised the KISS IT BETTER appeal.
"The premise was really simple, Kiss it Better is something every parent says and does when their child is sick or injured. I wanted to turn...
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