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Heartbeat Digital

Heartbeat ECD to Discuss Online Creative Trends at '08 ePharma Summit

Published in Lab Business Week, February 10th, 2008

James Talerico, VP and Executive Creative Director of Heartbeat Digital, will join a panel of agency experts at the 7th Annual ePharma Summit to explore creative trends in online pharma marketing.

Mr. Talerico, accompanied by Creative Directors at G2 Direct & Digital, Tribal DDB Health Worldwide and Cline Davis Mann, will perform this dissection in a panel entitled "Anatomy of Great Pharma Online Creative: Agency View." They will reveal insights into the creative trends shaping pharma marketing, and how brands can capitalize on them to reach consumers.

"There are a lot of good marketing ideas out there," noted Mr. Talerico. "But in the realization of...

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