Published in Lab Business Week, February 10th, 2008
Mr. Talerico, accompanied by Creative Directors at G2 Direct & Digital, Tribal DDB Health Worldwide and Cline Davis Mann, will perform this dissection in a panel entitled "Anatomy of Great Pharma Online Creative: Agency View." They will reveal insights into the creative trends shaping pharma marketing, and how brands can capitalize on them to reach consumers.
"There are a lot of good marketing ideas out there," noted Mr. Talerico. "But in the realization of...
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