Medefield America
Technology Transforms Market Research in Pharmaceutical Industry
Published in Lab Business Week, March 2nd, 2008
The report, released, indicates that Internet-based market research -- once the orphan of the industry -- is now conducted three times more often than telephone interviews and nearly four times as often as those performed face-to-face, making online research the undisputed leader in methodology for quantitative physician studies.
"This is more than a trend, it's a fact of life," said Johanne Guarda, Senior Vice President of Medefield America, who...
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Source: Lab Business Week (2008-03-02)
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