Gynecology
Obstetrics and Gynecology: the Customer Connection - How to Increase the Efficiency and Effectiveness of Sales Calls, Marketing and Professional Education
Published in Lab Business Week, May 11th, 2008
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet.
The purpose of the study is to provide information relative to sales and professional education to help companies improve their performance in these critical areas.
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Source: Lab Business Week (2008-05-11)
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