Travel Industry Association
Travel Industry Association Launches Multimedia Advertising Campaign in Battleground States
Published in Lab Business Week, September 7th, 2008
The Travel Industry Association (TIA) today unveiled a bold campaign to encourage Senators Obama and McCain to detail their plans for improving the domestic and international travel process during their upcoming party conventions. The multimedia initiative, part of TIA's year-long "Change the Debate" campaign, targets voters in the battleground and travel-dependent areas of Orlando, Florida and Las Vegas, Nevada. Voters in these areas will be asked to grade the candidates' acceptance speeches based on how well they address issues of interest to the travel community.
"Travel is vital to the American economy," said Roger Dow, president and CEO of the Travel Industry...
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Source: Lab Business Week (2008-09-07)
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