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The Parent Company

The Parent Company Launches Shopping Comparison and Search Site Toys.com

Published in Lab Business Week, December 7th, 2008

The Parent Company (NASDAQ:KIDS), a market-leading digital content and eCommerce company focused on parents, announces the launch of Toys.com, a powerful product search and shopping comparison site that features the toy industry's largest representation of major retailers and specialty toy retailers in a single Internet destination.

Toys.com enables online shoppers to easily browse and search through a great selection of toy and baby products, then click on product links to go directly to the retailer site and purchase products. To make finding products easy, Toys.com offers multiple search options, including an enlarged search box for quick product searches and a...

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