Walmart Stores, Inc.
Walmart Plans for Twilight Events and Includes 'Star talk' With Taylor Lautner
Published in Lab Business Week, March 22nd, 2009
Walmart announced detailed plans to bring teens, women and "Twilighters" of all ages more access to their beloved Twilight story as it gears up for the March 21 DVD release from Summit Entertainment. Bringing "Twilight shops" to all Walmart stores next month, the retailer announced it will also host midnight events and giveaways in its 24-hour stores upon the DVD's release, including a program for fans to interview Twilight cast member Taylor Lautner on BlogTalkRadio.
Today, its special micro site www.walmart.com/twilight shares more details on these events, viewing party ideas, new behind-the-scenes movie footage, and a way to engage friends with a create-your-own...
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Source: Lab Business Week (2009-03-22)
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