Published in Lab Business Week, March 29th, 2009
The attention-getting new campaign logo -- which received the approval of Governor David Paterson -- is part of a multi-channel marketing campaign developed pro-bono by Ogilvy New York. Over $2.5MM in donated media will be spent beginning March 1st.
"Our creative folks drew on their own powerful instincts following 9/11 in conceiving this idea," explained Bill Gray,...
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