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Wageningen Center for Food Sciences

Amount of ingested custard is affected by its color, odor, and texture

Published in Lab Law Weekly, October 29th, 2004

Amount of ingested custard dessert is affected by its color, odor, and texture.

"The effects of nonoral sensations, such as visual texture and odor, on the size of the first bite were investigated in a series of studies using specially constructed food delivery cups with lower, from which custards were ingested ('ingested custard'), and upper, from which a custard was viewed and/or smelled ('upper custard') compartments. Ingested and upper custards were either the same or different. Bite size was defined as the weight of custard sucked out of the lower compartment during a single suck through an 11-mm diameter straw," investigators in the Netherlands report.

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