Cutting Edge Information

Pharma competitive intelligence groups report to marketing

Published in Lab Law Weekly, August 19th, 2005

An overwhelming 69% of pharmaceutical competitive intelligence groups report through their marketing departments, according to a new study by pharmaceutical business intelligence leader Cutting Edge Information.

As one interviewed executive noted, "Any time you collect market research on a competitor product, that's competitive intelligence." To coordinate activities between the two functions, many pharmaceutical companies choose to align their structures and establish reporting relationships between the two groups. However, the study found the next most common reporting relationship - 13% - had the competitive intelligence department reporting directly to the...

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Source: Lab Law Weekly (2005-08-19)

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