Published in Lab Law Weekly, February 2nd, 2007
This trend article is an immediate alert from NewsRx to identify the most recent news developments at Cutting Edge Information.
Report 1: For pharmaceutical co-promotions to produce expected sales, they need strong leaders who aren't afraid - or unable - to make critical decisions.
Teams that guide co-promotions often suffer from a lack of clear responsibilities and too much involvement by too many stakeholders, according to "Pharmaceutical Co-Promotion Management," a new report from Cutting Edge Information.
The teams that guide co-promotions often...
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