Published in Lab Law Weekly, April 6th, 2007
This trend article is an immediate alert from NewsRx to identify the most recent news developments at Research and Markets.
Report 1: In what can sometimes be a search for pharma's holy grail, the difference between discovering a blockbuster and the next me-too product often comes down to experience and expenditure. Research and Markets examines this search in its new offering, Blockbuster Pharmaceutical Launches: Establishing Market Leadership.
The blockbuster drug model drove the pharmaceutical industry to great heights for decades. In the current...
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