Behavior

Catalina Marketing Outlines Powerful New Ways to Connect with Consumers About Their Health

Published in Lab Law Weekly, September 28th, 2007

New research shows 80% of consumers are interested in receiving in-store information about better managing their health, including solutions designed to educate and encourage them to adopt good health-enhancing behaviors. These insights were recently presented by Catalina Marketing Corporation (NYSE:POS).

The concept of leveraging the pharmacy to drive front-end sales has been advocated for years. In fact, a study directed by the GMDC Educational Foundation and published in 2004, found new opportunities to connect pharmacy shoppers to a range of products that could help them better manage their health. Recently, a survey by Catalina Marketing and Pivotal Perspectives...

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Source: Lab Law Weekly (2007-09-28)

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