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High Notes

Greetings Industry Reaches New Heights

Published in Lab Law Weekly, August 15th, 2008

High Notes Balloons is elevating the greeting card business with specialized cards attached to themed helium balloons that rise out of the delivery box to greet recipients.

St. Louis-based High Notes was founded by Scott Bollinger in 2004 as a marketing appreciation firm, offering businesses an uplifting way to express gratitude to their customers.

The popularity of the concept prompted Bollinger to launch a web-based consumer division offering the unique greetings to the general public at highnotesballoons.com.

"It's a great way to send something special for any occasion," said Bollinger. "We designed the website to be easy to...

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